So, I just watched a commercial that inspired this new series of articles. As paddle sports continue to grow in popularity, they have become popular imagery and backdrops for advertising as companies try to hitch their product to popular and growing sports like kayaking and stand-up paddleboarding (SUP).
With that said, I'm sitting here on the couch, overheating my laptop as I work on implementing a new update for our website. I hadn't been paying any attention to the TV, or even the fact that it was on as Christy has it locked down on the Hallmark Channel until Christmas! Plus, it was muted since she's been on conference calls. Suddenly, I'm distracted in my peripheral by what turns out to be a large group of kayakers on the screen.
Well, for those of us that try to take care of our equipment and hard earned dollars, what happened next made me cringe. The woman in the lead is paddling away and runs full steam onto a rising, rocky shoreline! This is unwise for several reasons:
Don't be that gal (or guy)! This ad sets a bad example. This new series will focus on tips to help you look your best, get the most out of water sports in a safe manner and hopefully extend your season too! This is a win/win that will help keep you and the others around you, happy!
If you want to learn the basics and speed up your learning curve, contact us about a lesson. By learning the basic techniques, you won't waste time trying to "figure it out", you'll improve your confidence on the water, spend more time actually enjoying your sport and make your outings safer too!
The Ghost Paddler
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